Replica of the famous 1916 South Bend Bass O'Reno. Along with the Jitterbug, it is the most recognizable lure we make. In the old days, all of us old timers had several of these in our tackle box for one reason; they work! We get more testimonials about the success of this lure than any other. Often called the "Red Head." Color is regal red and antique white combination. Length is 3 7/8 inches. Use for Bass & Pike. You can purchase just the lure, or include our solid wood collector's box in Kentucky Coffee Bean, or (aromatic) Red Cedar.